Long before “Virginia is for Lovers” became one of the most iconic slogans in American advertising, it started as a quiet risk.
It was the brainchild of George Woltz, a perfectionist who was raised by two parents in rural, small-town Virginia.
Woltz didn’t just co-create the longest-lasting tourism campaign in the nation, he helped define Virginia’s public image and shape generations of creative professionals through his attitudes of humility, imagination and high standards.
Woltz, who co-founded the Martin & Woltz agency, a precursor to The Martin Agency, died in Naples, Florida, on July 16. He was 92.
Read the full story in the Richmond Times-Dispatch.
