With families searching for new furry friends this holiday season, criminals are using adorable photos and heart-tugging tales (pun intended) to lure in unsuspecting pet seekers. Here are three ways you can stay ahead of pet scams this year:

  1. Do your research and understand how much a certain breed costs. Avoid websites that offer deep discounts on the going rate.
  2. Use the photo of the pet you are offered to conduct a reverse image search online (search “how to do a reverse image search” in your favorite browser). Scammers often copy pet photos from other websites.
  3. If possible, shop locally. Meeting the breeder in person or touring the shelter facility lets you know it is legitimate. A seller that invents reasons why you can’t pick the pet up in person or demands an upfront payment shouldn’t be trusted.
  4. Talk to your family about considering adopting a rescue as an option to going with a breeder.

Be a fraud fighter! If you can spot a scam, you can stop a scam.

The AARP Fraud Watch Network is a free resource for all. Learn how to proactively spot scams or get guidance if you’ve been targeted. Visit aarp.org/fraudwatchnetwork or call our dedicated helpline to speak to a fraud specialist at 1-877-908-3360.